High Demand Brands Modernises European Operations with Microsoft Dynamics 365 Business Central
Founded in the 1990s as a sports and outdoor business, High Demand Brands has evolved into a major multi-category distributor of top brands including Sweaty Betty, Juicy Couture, FitFlop, HiTec, and Odlo, serving a network of over 2,000 retailers in Europe. The company had been operating on a 12-year-old legacy system and recognised the need to replace its outdated technology to continue delivering value to clients and suppliers, drive innovation, and ensure brand success.
Following an extensive review of multiple suppliers, High Demand Brands selected Xpedition, part of Transparity, for their proven industry expertise and innovative technology solutions. The implementation of Business Central will integrate all of the company’s core functions, including finance, sales, supply chain, warehouse, logistics, and marketing, into a single cloud-based platform. This will streamline processes, provide real-time insights, and facilitate efficient scaling as the business grows.
To further support its industry-specific needs, High Demand Brands is also implementing K3 Pebblestone, an ERP solution tailored for the fashion and apparel sector, built directly within Business Central. This will provide seamless integration with core ERP functions, improving operational efficiency and supply chain visibility across the organisation.
As a cloud-based SaaS solution, Business Central offers a scalable platform that the company can continue to use without disruption as it expands. The platform also opens opportunities to leverage AI and advanced analytics to boost productivity and enhance decision-making. With this transformation, High Demand Brands is reinforcing its position as a market leader, empowering retailers to sell its brands successfully while strengthening its operational foundation for the future.
“We chose Microsoft Dynamics 365 Business Central because of its full ecosystem and believe it is the most innovative and advanced solution available, and everyone is using it,” says Carita Vets, CEO, High Demand Brands. “It gives us the confidence to easily connect with our partners and explore new technologies such as AI to further enhance our business. With Xpedition’s expert support, we can continue to grow across Europe.”
Carita Vets, CEO, High Demand Brands
“Partnering with High Demand Brands on this transformation is an exciting opportunity,” highlights Gareth Morrlle, Consulting Director at Xpedition. “By leveraging Business Central and K3 Pebblestone, we are equipping them with a future-ready platform that not only streamlines operations today but also positions the business to embrace innovation, AI, and new growth opportunities tomorrow.”
About UK Connect
High Demand Brands, a wholesale company distributing and managing leading brands across fashion, footwear, sports, bicycles, and outdoor equipment, has partnered with Xpedition to implement Microsoft Dynamics 365 Business Central. The platform provides a modern, flexible, and future-proof foundation to support the company’s growing operations in Western Europe.
About Xpedition
As a Microsoft Solutions Partner, Xpedition empowers organisations to thrive. Experts in digital transformation, we work alongside your team to deliver innovative thinking and transformative technologies that will enable your long-term succeed.