The Digital Wardrobe: How tech is transforming fashion retail
Fashion has always been about reinvention. But today, it isn’t just the style that’s evolving – but the way that brands design, produce, and deliver them. From AI-powered trend forecasting to seamless omnichannel experiences, technology is reshaping fashion retail, and it’s happening fast.
We’re seeing first-hand how forward-thinking fashion brands are embracing digital tools to stay ahead. It’s not about replacing creativity – but unlocking it.
From guesswork to data-driven design
Fashion has historically relied on instinct. Now, it’s about insight.
We’re seeing our customers utilise real-time data to make smarter decisions about everything from product development to pricing. Take Bradshaw Taylor, for example. With nine brands under one roof, they needed a way to unify operations and gain visibility across their global business. By implementing Business Central, Microsoft Azure and K3|pebblestone, they now manage complex product variants – like style, colour, and size – more efficiently, and can respond faster to what’s selling (and what’s not).
This kind of visibility is helping brands like Bradshaw Taylor reduce overproduction, optimise stock levels, and design collections that truly resonate with customer demand.
Seamless style, everywhere
Today’s shoppers don’t think in channels – they just expect things to work seamlessly. Whether they’re browsing online, buying in-store, or returning via an app, the experience needs to be smooth.
This is why we help fashion retailers build connected environments where finance, inventory, customer data, and fulfilment can all work together. For Bradshaw Taylor, this meant rolling out a multi-brand, cloud-based ERP that supports international expansion while keeping operations lean. With Business Central operating at the core, they’ve been empowered to create a platform that scales alongside them – without the need for heavy customisation.
The result? A consistent, responsive experience for customers and teams alike.
Sustainability meets scalability
Sustainability isn’t just a trend, but a responsibility. But managing ethical sourcing, reducing waste, and tracking environment impact takes more than good intentions. It takes data.
With Business Central, our clients can trace materials, monitor supplier performance, and make greener choices – all without compromising on growth. Bradshaw Taylor’s cloud-first approach, for instance, supports their commitment to responsible retail by improving supply chain transparency and reducing manual processes.
And because it’s all in the cloud, they’re future-ready and can adapt as sustainability standards continue to evolve.
Are you ready to reinvent?
Fashion is about reinvention – and that includes how you run your business. Whether you’re managing multiple brands, expanding globally, or trying to get a better handle on your stock – our team can help you on your journey.
At Xpedition, we combine deep industry knowledge with the power of Microsoft technology to help fashion retailers thrive in a digital world.
Explore our fashion solutions on our website.